The Full Glossary Of Marketing And Advertising Terms

dictionary of marketing terms

Depending on user behavior they are automatically sent different information based on what they are interested in. Kevin Sandlin is a serial entrepreneur and 7-time startup veteran, including one IPO and two acquisitions. Kevin founded CWNP with $500, and grew the company into the industry standard for vendor-neutral WiFi certification & training through great digital, email, and content marketing. Kevin is the founder of Atlanta Tech Blogs and Pitch Practice and teaches General Assembly’s part-time Digital Marketing course in Atlanta. On the marketing side, SEO refers to the process of targeting specific keywords where the site should “win” in searches.

dictionary of marketing terms

The representation helps marketers define their ideal audience and it helps salespeople determine lead quality. UTM parameters are simply tags that you add to a URL. When someone clicks on a URL withUTM parameters, those tags are sent back to your Google Analytics for tracking purposes. The most common parameters are medium, source, campaign, term, content. However, parameters are versatile and can be customized according to what you want to track. Do you want to increase organic growth and visibility on the internet? If your goal is figuring out how your inbound marketing drives quantifiable business growth, you might want to take a look at this one.

Your page rank is how trustworthy your particular site is as determined by Google’s algorithm. Sites are ranked on a scale of 0 to 10, with 0 meaning you don’t rank in their search engine and 10 being given to fewer than 150 sites (most of them being Google-, Apple-, or Adobe-owned). Page performance takes into account on-page SEO, website traffic, CTA conversion rate, and contacts acquired. A/B testing is used in e-newsletters, email subject lines, social ads, calls-to-action, and landing page copy. A/B testing, also known as split testing, is when two versions of a landing page are shown to visitors to see which one performs better.

Qualified Lead

A good or service offered by an organisation which affords a bundle of benefits both objective and subjective to a user. The difference between the domestic price and the target price in foreign markets due to the application of duties, dealer margins and/or other transaction costs. A bilateral contract giving its holder the right, but not the obligation to buy or sell a specified asset at a specific price, at or up to, a specific date.

dictionary of marketing terms

The marketing of surplus goods produced in one country into another country. A zone, designated within the country, enjoying tax privileges or other status, where goods and services can be brought into, reprocessed and re-exported. A home country orientation but with export of surplus production. The ratio of exchange of one currency to another. An agreement by the customer to buy goods on condition that the seller buys some of the customer’s own products in return. One country enjoying a lower production ratio than another country under total specialisation. A channel institution which puts a specific buyer and seller in contact with one another in one or more commodity or service with a view to achieving a sale or benefit.

This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusiness and business studies. The principal components of a marketing information system and the use of marketing research information in decision-making are discussed. Same goods or services marketed in either product, distribution or advertising form, unchanged in any country. A set of decisions regarding alternatives to the target market and the marketing mix given a set of market conditions. The market value of all goods and services outputted by residents of a country in one year including income from aboard. The adoption of a specific target market and marketing mix stance in the market place. An amount of money set aside to cover the total cost of a communication campaign or other marketing activity.

WordPress is the most popular content management system, but there are many more, including industry and niche specific examples. A contact that opted in to receive communication from your company, became educated about your product or service, and is interested in learning more. Marketing and Sales often have two different versions of qualified leads , so be sure to have conversations with your sales team to set expectations for the types of leads you plan to hand over. A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer.

A description of your company’s top priorities and how those translate into marketing and sales initiatives. A series of media releases, conferences, social images, etc. that make up and maintain the reputation of an organization and its brands. A method of advertising on the internet where you only pay when someone “clicks” on your ad. The stage of the sales funnel which a buyer enters after they have identified a problem. The amount of income produced each month from subscriptions to your products or services. High-intelligence research and development of a specific industry for the betterment of sound business decisions.

Our lingo is often full of jargon and fancy acronyms for simple, common words (like OPN – Other People’s Networks or OMTM – One Metric That Matters). adjusting entries In this article, I am creating a growth marketing dictionary with the purpose of reference for all growth marketers and growth hackers.

Native Advertising

Known also as the International Bank for Reconstruction and Development . A bank, with world dictionary of marketing terms wide country membership, which provides long term capital to and economic development.

  • If you’re an Ecommerce business and using Instagram, you’ll love Shoppable Posts.
  • A/B testing, also known as split testing, is when two versions of a landing page are shown to visitors to see which one performs better.
  • High Relevance Scores indicate the ad is resonating with your audience, while low Relevance Scores cause your ads to be more expensive.
  • A subset of the target population from which information is gathered to estimate something about the population.
  • UTM parameters are simply tags that you add to a URL.
  • This is a journalism term and refers to the introductory paragraph of your copy.

The digital marketing term “influencer” is just what it sounds like, a person who has the power of influence over their social media audience. These are people you want sharing your content and interacting with your brand. An accessible and wide-ranging A–Z, providing over 2,100 entries on topics spanning terms for traditional marketing techniques , as well as leading marketing theories and concepts.

Marketing Glossary The Original Marketing Terms

An institution through which goods or services are marketed giving time and place utilities to users. A collection of organisations or individuals, pooling their resources in order to gain commercial or non-commercial advantage in buying, selling or processing goods and/or services. Comparing the same set of statistics within a category of one country with another for the purpose of estimating potential demand. A form of international organisational structure used by highly marketing oriented organisations with stable products. Any form of marketing communication in the paid media.

dictionary of marketing terms

A typographic logo that visualizes a company’s initialism and can be used in lieu of a formal logo to represent the company. It is commonly used by fashion brands such as Chanel or Louis Vuitton. A formal declaration of the goals, values and purpose of a company. The mission statement defines why the company exists, what it aims to achieve and guides all decision making. It serves as a company’s North Star, and is essentially the “who” and “why” of the brand story. A consistent theme of the graphic elements (e.g., typography, color and images) of a brand’s overall visual appearance. Graphic style is recognizable by the visual traits of an overall parent brand and can vary slightly but is overall consistent among the sub-brands.

Generally, it’s used to evaluate the total experience from awareness, engagement, evaluation, purchase, and post-purchase behavior. UX can be measured by many different data points both quantitative and qualitative. A type of content, usually a PDF hosted on a website, that mimics the layout of an actual book (title, table of contents, chapters, etc.). These are usually longer than blog posts and are typically only released by marketers after a user submits their email address to download the content. The process of recording conversion events such as purchases or form submissions. Once a conversion is tracked, you can examine the path users took before the conversion, leading to insights user behavior you can use to improve marketing. The act of focusing marketing efforts toward a specific company, including the creation of unique marketing content and assets.

Revenue Per User

Brand positioning involves the careful manipulation of all marketing elements in order to claim the brand’s desired market position and clearly establish its unique impression in the customer’s mind. The attribution of human personality traits (seriousness, warmth, imagination, etc.) to drive differentiation and customer connection.

For example, here’s an inbound link to our co-founder Dharmesh’s blog. Dharmesh could say, “I received an inbound link from income summary HubSpot.” A web application designed to make it easy for non-technical users to create, edit, and manage a website.

This is a feature of Facebook created in 2010 that allows other applications—such as websites—to get data in and out of Facebook. These are ads that display in the Newsfeed on Facebook. As opposed to right column ads, Newsfeed ads look very similar to regular content on Facebook—The only indication that the content is an ad is the word “Sponsored” in grey text above the ad. These are advertisements on Facebook that do not click through to a website. Rather, when a user clicks a Facebook Lead Ad, a form within Facebook appears with some fields pre-populated (depending on the user’s privacy settings).

The difference between them can be as minor as a button color or as major as a change in copy. The main reason to conduct A/B testing is to know which version—of a landing page, CTA, etc.—has the greater chance of giving you the results you’re looking for. Google decides which ads will appear first by taking into account the maximum price that companies will pay for a click, and the quality of their ad.

A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. The percentage of users who complete an action on a company’s website, such as downloading a piece of content or submitting a contact form. Have you noticed the little yellow boxes that say “ad” next to the top links in a search query? Because most users select the first options that are shown in search results, businesses pay to get their website linked at the top hoping that people will click their link.

Author: Mary Fortune

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